Big and small

Just in time for college grads feeling that sense of panic about job-hunting, I'd like to offer some tips from Betsy Richards, director of personal brand strategy (Can you believe that title? My eyes are rolling!) at Kaplan University.

She says that college graduates should think both big and small. By big, she says think beyond your home town. Look at the Bureau of Labor Statistics website for industry outlooks to see where the jobs are. Check out websites like and other job boards to find out what cities are seeing growth, or at least less stagnation.

By small, she means, look at small companies. “Just because you haven’t heard of a particular company, doesn’t mean it won’t provide you a valuable first step that leads to a successful career,” she said. Also, by small, she means down ignore small connections made through networking. Even your hairdresser can lead you to a job.