Saturday, July 12, 2014
Inquirer Daily News

Big and small

Just in time for college grads feeling that sense of panic about job-hunting, I'd like to offer some tips from Betsy Richards, director of personal brand strategy (Can you believe that title? My eyes are rolling!) at Kaplan University.

Big and small

Just in time for college grads feeling that sense of panic about job-hunting, I'd like to offer some tips from Betsy Richards, director of personal brand strategy (Can you believe that title? My eyes are rolling!) at Kaplan University.

She says that college graduates should think both big and small. By big, she says think beyond your home town. Look at the Bureau of Labor Statistics website for industry outlooks to see where the jobs are. Check out websites like SimplyHired.com and other job boards to find out what cities are seeing growth, or at least less stagnation.

By small, she means, look at small companies. “Just because you haven’t heard of a particular company, doesn’t mean it won’t provide you a valuable first step that leads to a successful career,” she said. Also, by small, she means down ignore small connections made through networking. Even your hairdresser can lead you to a job.

  

Jane M. Von Bergen Inquirer Staff Writer
About this blog

Jobbing covers the workplace – employment, unemployment, management, unions, legal issues, labor economics, benefits, work-life balance, workforce development, trends and profiles.

Jane M. Von Bergen writes about workplace issues for the Inquirer.

Married to a photographer she met at her college newspaper, Von Bergen has been a reporter since fourth grade, covering education, government, retailing, courts, marketing and business. “I love the specific detail that tells the story,” she says.

Reach Jane M. at jvonbergen@phillynews.com.

Jane M. Von Bergen Inquirer Staff Writer
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