Why isn't arena football as popular in the U.S. as its NFL counterpart?
As a non-fan, I can't see the allure of freezing to death in a cold stadium for an NFL game. As for television, it seems to primarily benefit tavern owners, since the game goes on forever -- giving it a high beer/yards played ratio. What's wrong with a fast-paced game played in a comfy environment?
Yet, sports fans like my boss, a former sports editor, simply dismiss the game. And since we all try to understand our bosses (isn't that called managing up?), I called up an expert at Temple University for help. It was part of my research for a story I wrote about a group of local investors' plan to bring arena football to China.
Maybe it's because I asked him about arena football in China, but Joe Mahan 3d, a Temple University assistant professor who specializes in sport consumer psychology, gave me a very yin/yang answer. Arena football, he said, is both too different from NFL football and not different enough from it.