World Cup Kickoff Concert with Shakira, John Legend, BLK JKS, Alicia Keys, Etc.

The futbul doesn't get started until Friday when host South Africa goes against Mexico in the first game of World Cup 2010. The spectacle begins today, however, with an internationalist pop concert headlined by Shakira, who sings this year's World Cup song, "Waka Waka," as well as Black Eyed Peas, John Legend, Juanes, and Alicia Keys. And since Kaka et. al. will be doing their kicking in South Africa,  there are actually a lot of worthwhile African acts on the bill, including Anjelique Kidjo, Tinariwien, Vieux Farka Toure, BLK JKS, K'naan and the Soweto Gospel Choir, among others. The show starts at 2 this afternoon and can be streamed live on Vevo here.

Previously: Monae, Monae