South by Southwest is almost upon us, with the Film and Interactive festival kicking off in Austin, Texas on March 7, and the Music festival happening the following week.
Visit Philadelphia, the city's tourist promotion office that used to be known as the Great Philadelphia Tourism Marketing Corporation, will be presenting a Philly branded stage with local bands and Victory Brewing Company beer on Thursday March 13.
“Millennials are an important market for us,” said Meryl Levitz, president of Visit Philadelphia, said in a press release. “They like to travel to big cities, and Philadelphia has plenty to interest them, including great festivals, stellar beer, tax-free shopping and art of all sorts.”
The event at Cheer Up Charlie's Bar will feature indie quartet Bleeding Rainbow, who are just out with Interrupt, their second album since changing their name from Reading Rainbow. Also on the bill will be rapper Chill Moody, the mastermind behind Homesick Philly, which markets 215 products to Philadelphians far from home.