Santigold's 'Big Mouth,' first single from Master Of My Make Believe

Philadelphia-bred alt-pop star Santi White - a.k.a. Santigold - today let loose a cool animated video for "Big Mouth," the first single from Master Of My Make Believe, the seriously long-awaited follow-up to her breakout 2008 debut album.  Watch the Cody Critcheloe-directed clip of the M.I.A.-ish song closely for a Lady Gaga taunt, accompanied by a shot of a blonde mermaid being gobbled up by the big mouth of a cartoon tiger. Go here to get a free download of the song. Master Of My Make Believe is due out on Downtown records on an as yet unspecified date this spring.

Previously: tUnE-yArDs wins Pazz & Jop poll Follow In The Mix on Twitter here