When the first issue of Crawdaddy! was published in 1966, two years before Rolling Stone, 17 year old founder Paul Williams. then a student at Swarthmore College, wrote:
"You are looking at the first issue of a magazine of rock and roll criticism. Crawdaddy will feature neither pin-ups nor news-briefs; the speciality of this magazine is intelligent writing about pop music. Billboard, Cash Box, etc., serve very well as trade news magazines; but their idea of a review is a hard-driving rhythm number that should spiral rapidly up the charts just as (previous hit by the same group) slides.
"Crawdaddy believes that someone in the United States might be interested in what others have to say about the music they like."
On Wednesday night in Encinitas, California, Williams, who published writers like future Bruce Springsteen manager Jon Landau and future Blue Oyster Cult and Clash producer Sandy Pearlman and generally raised the bar for serious discourse in rock writing, died of complications stemming from a brain injury suffered in a1995 bicycle crash, according to his wife, singer-songwriter Cindy Lee Berryhill.