With the tallest Ferris wheel in Europe, London attracts several million visitors each year. Philadelphia could sure use a boost like that.
The magazine pictures a grand wheel at Penn’s Landing, both as a visitor attraction and a new iconic symbol for the city:
"There it would spin, attracting tourists (the Eye draws almost four million a year), romantic Philadelphians, SugarHouse gamblers coming up for air, and perhaps those who just happen to be strolling the now-proposed Race Street Pier park — all the while serving as a towering visual reminder to the rest of the teeming city that there, just over that highway, we’ve got something cool."
It’s certainly the right time to dream about doing something better with the waterfront, inasmuch as the city’s draft master plan for the area just hit the streets. That plan is a bit heavy on non-entertainment reuses for the area, but there’s no reason a Philly Eye might not find a home
Say this much, a Ferris wheel would be far more of sure thing that the long-dead idea to string up wires and run a tram over to Camden.