West Chester search firm adds media

Reputation Changer, the downtown West Chester scrub-your-Internet-search firm run by past Philly restaurant supplier Cliff Stein (ex of Julius Silvert Inc., Society Hill Inc.), says it has hired Michael Zammuto, previously of Cha Cha, Econmetry/Red Prairie, and Ontario Systems, as its first chief operating officer and president.

The firm also says it's launching a new online-media division.