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Friday, July 24, 2009

Vanguard Group tries social media

Vanguard.com "remains our primary channel for communicating with the public," backed by "LinkedIn, YouTube, RSS feeds, podcasts and videos as well as traditional print and phone channels," writes Vanguard Group spokeswoman Linda Wolahan. "We are considering using Twitter."

Well, who doesn't? But Wolahan adds that Vanguard's "social media team" is going beyond where a lot of highly-regulated investment and banking firms have gone so far:  "Blogs and Facebook are rare among financial firms because of stringent regulatory rules about what can and cannot be posted." Vanguard's gone ahead and taken the plunge, using "strict criteria about the kind of comments that get posted."

Vanguad's blog: http://www.vanguardblog.com/

Vanguard on Facebook:
http://www.facebook.com/pages/Vanguard/69679664735?v=app_113315391040&viewas=1461902015

Vanguard on YouTube:
http://www.youtube.com/results?search_query=Vanguard+Investments&search_type=&aq=f




 
Posted by Joseph N. DiStefano @ 11:23 AM  Permalink | Post a comment
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About Joseph N. DiStefano
Joseph N. DiStefano writes this blog to feed his PhillyDeals column in the Philadelphia Inquirer. Joe has been a member of Bloomberg LP’s New York Finance Team, wrote the book “Comcasted,” taught writing at St. Joseph’s University, and studied economics and history at Penn. Reach Joe at 215-854-5194 and JoeD@phillynews.com
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