Thursday, November 26, 2015

Tony Luke's readies sandwich shops at Shore, Middle East

The South Philadelphia walk-up steak shop is branching out

Tony Luke's readies sandwich shops at Shore, Middle East


Last year, Ray Rastelli Jr. of Rastelli Food Groups, Swedesboro's, signed a deal with Tony Luke's boss Tony Lucidonio Jr. to market Tony Luke's Old Philly Style Sandwiches in supermarkets. 

This year, the Lucidonios and the Rastellis have made arrangements to open Tony Luke's Pronto sandwich shops in Deptford, Sicklerville, Wildwood - and Bahrain, in the Middle East, the first of 60 proposed worldwide, serving sliced beef, chicken and lamb per the local tastes. Equipment is being shipped, signs are getting painted. 

Word is the Wildwood store will be run by Tony Jr.'s brother Nick, the others by the Tony Luke's - Rastelli partners who rolled out frozen Tony Luke's sandwiches last year.

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About this blog

PhillyDeals posts interviews, drafts and updates that Joseph N. DiStefano writes alongside his Sunday and Monday columns and ongoing articles about Philadelphia-area business.

DiStefano studied economics, history and a little engineering at Penn. He taught writing and research at St. Joe’s. He has written for the Inquirer since 1989, except when he left a few times to work at Bloomberg and elsewhere. He wrote the book Comcasted, and raised six kids with his wife, who is a saint.

Reach Joseph N. at, 215.854.5194, @PhillyJoeD. Read his blog posts at and his Inquirer columns at Bloomberg posts his items at NH BLG_PHILLYDEAL.

Reach Joseph at or 215 854 5194.

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