Saturday, July 4, 2015

SolveMedia's new online-ad solution

Ari Jacoby's old Voicestar team, now backed by $2M+ from FirstRound

SolveMedia's new online-ad solution

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Ari Jacoby and his team of Center City-based online-advertisers, SolveMedia, have rolled out an online ad framework for thinking people.

Their firm, SolveMedia, backed by $2 million+ from Chris Fralic's and Josh Kopelman's West Conshohocken-based First Round Capital, today launched a "pre-roll video advertising product" in which you click (say) a YouTube video... and an ad comes on... but, instead of waiting, or mindlessly clicking through... you can blast right past the ad... if you type in the tagline. Descriptor here

Ad example here (for a Toyota Camry, posted at Huffington Post)

"We serve over 100 major brand advertisers from GM and Toyota to InterContinental Hotels Group," through hundreds of publishers including AOL and Tribune Co., says ceo Jacoby.

Jacoby and most of his team formerly worked at Philadelphia-based Voicestar, sold to Marchex for $20 million (corrected) in 2007. Operations chief Max Sobol worked at Gannett Corp.'s Conshy-based PointRoll online ad shop. 

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PhillyDeals posts drafts, transcripts and updates of Joseph N. DiStefano's columns and stories about Philly-area business, which he's been writing since 1989.

DiStefano studied economics, history and a little engineering at Penn and taught writing at St. Joseph's. He has written thousands of columns and articles for the Inquirer, Bloomberg and other media, wrote the book Comcasted, and raised six children with his wife, who is a saint.

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Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

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