Monday, April 21, 2014
Inquirer Daily News

Sency.com founder Britton's anti-'content farm'

ResourceWebs claims 10M pageviews/month for its railroad, homeschool, stargazing sites

Sency.com founder Britton's anti-'content farm'

"I survived Google Panda, while (Penn Charter grad Patrick Keane's) Associated Content and those other content farms got knocked out" when the giant search firm made its algorithms more selective, boasts Blue Bell native Evan Britton, home briefly from Los Angeles, where the SiteLaunch.com developer runs his current project, ResourceWebs.

ResourceWebs, Britton says, is an anti-content farm, a place where Britton has purchased lovingly-built "educational" and hobbyist Web sites from their dedicated creators, sometimes for five-figure payments, and added software and staffing, to attract scads of dedicated viewers and advertisers. "We have 15 featured sites," with themes like railroading, homeschooling, resume-writing, astronomy, fuel-efficient cars.

He's "hiring UCLA kids at $10 an hour," and he's hired his first fulltime staffer, and a bunch of independent contractors to update content. Plus he says he's making money. "We're getting 10 million pageviews a month. 3 million unique users." And this beaming feature article at BusinessInsider by Nick Hughes.

I asked whatever happened to Sency.com, Britton's 2009 entry in the social-media realtime-tracking market. "Sency made a lot of money, and it's still spitting out profit. But it's now on autopilot," having failed to dominate what quickly became a competitive market, Britton said.

Joseph N. DiStefano
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PhillyDeals posts raw drafts and updates of Joseph N. DiStefano's columns and stories about Philly-area finance, investment, commercial real estate, tech, hiring and public spending, which he's been writing since 1989, mostly for the Philadelphia Inquirer.

DiStefano studied economics, history and a little engineering at Penn, taught writing at St. Joe's, and has written the book Comcasted, more than a thousand columns, and thousands of articles, and raised six children with his wife, who is a saint.

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Joseph N. DiStefano
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