Wednesday, November 25, 2015

Red Roof recovery?

"Upscale Economy" motels

Red Roof recovery?


Can your road-warrior stay at a chain motel be "Upscale" and "Economy" at the same time? 

Red Roof Inn, the Columbus, Ohio-based motel chain that defaulted on its loans in the 2008 financial freeze, says it's updated its Philadelphia and Wilmington hotels and a few dozen more across its 360 locations into "Plus+" property status, spending $10,000 per room (mixing new construction and renovations) on flatscreens, wood floors, granite counters, upgraded outlets, smoking bans, more LED lighting, free popcorn/OJ/trailmix/granola bars/coffee, and other "Upscale Economy" improvements.

In a statement, Red Roof boss Andrew Alexander says the chain has boosted occupancy by more than 10% to above 70% at the improved motels, and increased average daily room revenues by $3.50 a day vs. before the new status. 

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About this blog

PhillyDeals posts interviews, drafts and updates that Joseph N. DiStefano writes alongside his Sunday and Monday columns and ongoing articles about Philadelphia-area business.

DiStefano studied economics, history and a little engineering at Penn. He taught writing and research at St. Joe’s. He has written for the Inquirer since 1989, except when he left a few times to work at Bloomberg and elsewhere. He wrote the book Comcasted, and raised six kids with his wife, who is a saint.

Reach Joseph N. at, 215.854.5194, @PhillyJoeD. Read his blog posts at and his Inquirer columns at Bloomberg posts his items at NH BLG_PHILLYDEAL.

Reach Joseph at or 215 854 5194.

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