Monday, September 22, 2014
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Red Roof recovery?

"Upscale Economy" motels

Red Roof recovery?

Can your road-warrior stay at a chain motel be "Upscale" and "Economy" at the same time? 

Red Roof Inn, the Columbus, Ohio-based motel chain that defaulted on its loans in the 2008 financial freeze, says it's updated its Philadelphia and Wilmington hotels and a few dozen more across its 360 locations into "Plus+" property status, spending $10,000 per room (mixing new construction and renovations) on flatscreens, wood floors, granite counters, upgraded outlets, smoking bans, more LED lighting, free popcorn/OJ/trailmix/granola bars/coffee, and other "Upscale Economy" improvements.

In a statement, Red Roof boss Andrew Alexander says the chain has boosted occupancy by more than 10% to above 70% at the improved motels, and increased average daily room revenues by $3.50 a day vs. before the new status. 

Joseph N. DiStefano
About this blog

PhillyDeals posts raw drafts and updates of Joseph N. DiStefano's columns and stories about Philly-area finance, investment, commercial real estate, tech, hiring and public spending, which he's been writing since 1989, mostly for the Philadelphia Inquirer.

DiStefano studied economics, history and a little engineering at Penn, taught writing at St. Joe's, and has written the book Comcasted, more than a thousand columns, and thousands of articles, and raised six children with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

Joseph N. DiStefano
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