Realtime in Hearst deal

Realtime Media, the Bryn Mawr firm owned by onetime Inquirer publisher Brian Tierney's Brian Communications (with backing from Radnor-based NewSpring Ventures), is helping magazine publisher Hearst Communications, publisher of Cosmpolitan, Esquire and other magazines, to target smartphone users for in-store prize awards, Bloomberg LP's Olga Kharif writes here.