Tuesday, February 9, 2016

Pretzel wars: Philly Pretzel, Taste of Philly

Chains plan to merge after 13-year separation, rapid growth

Pretzel wars: Philly Pretzel, Taste of Philly

Dan DiZio, CEO of the Philly Pretzel Factory with a tray of fresh baked pretzels on April 23, 2012. (File photo: David M Warren / Staff Photographer)

Philly Pretzel Factory says it has acquired three Taste of Philly pretzel stores in Philadelphia's northern suburbs, and that Taste founder Vince Marinelli is going back to work for Philly Pretzel Factory as project manager in charge of new stores.

Philly Pretzel factory co-founder Dan DiZio called the return of Marinelli, his past protege, and his wife and kids, who work in the business, a 'big win." Marinelli handled farmers' market wholesaling and other responsibilities during the early years of Philly Pretzel, which claims 100 stores, before he set up Taste of Philly in 2000. Another 12 Taste of Philly stores will remain independent for now.

Philly Pretzel Factory plans to open 16 additional stores this year. The chain has locations from New York south to North Carolina and plans to add more in the Denver area, N.J. and Pa.

As my colleague Michael Armstrong notes, the Taste of Philly brand may be too popular to remain with the pretzel chain. Adverse federal trademark-infringement decision here.

More coverage
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Cheesesteaks really south of South Philly
Philly brings home the bacon
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About this blog

PhillyDeals posts interviews, drafts and updates that Joseph N. DiStefano writes alongside his Sunday and Monday columns and ongoing articles about Philadelphia-area business.

DiStefano studied economics, history and a little engineering at Penn. He taught writing and research at St. Joe’s. He has written for the Inquirer since 1989, except when he left a few times to work at Bloomberg and elsewhere. He wrote the book Comcasted, and raised six kids with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com, 215.854.5194, @PhillyJoeD. Read his blog posts at http://www.philly.com/PhillyDeals and his Inquirer columns at http://www.philly.com/philly/columnists/joseph-distefano/. Bloomberg posts his items at NH BLG_PHILLYDEAL.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

Joseph N. DiStefano
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