Wednesday, September 17, 2014
Inquirer Daily News

PA self-serve wineshops to check buyers' sobriety

Conshohocken's Simple Brands LLC sets up self-serve wine kiosks in PA supermarkets

PA self-serve wineshops to check buyers' sobriety

Video: Wine Kiosks Setup in Harrisburg

The Pennsylvania Liquor Control Board, which controls most bottled liquor and wine sales in the state through state-owned stores, today started selling wine from self-service kiosks powered by James Lesser's Simple Brands LP, Conshohocken, at two Giant Food Store markets in the Harrisburg area.

No clerks; instead, shoppers will insert their drivers' licenses, which will check their age, and breathe into sobriety-testing machines to make sure they're not already potted. Drinkers (.02+ breath-alcohol content) won't be served.

Spokeswoman Kelly Leighton confirms this is for real. "If the pilot test proves successful, the PLCB plans to expand to 100 kiosks located in supermarkets in urban, suburban and rural communities across Pennsylvania. The list of stores is not yet final."

Joseph N. DiStefano
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PhillyDeals posts raw drafts and updates of Joseph N. DiStefano's columns and stories about Philly-area finance, investment, commercial real estate, tech, hiring and public spending, which he's been writing since 1989, mostly for the Philadelphia Inquirer.

DiStefano studied economics, history and a little engineering at Penn, taught writing at St. Joe's, and has written the book Comcasted, more than a thousand columns, and thousands of articles, and raised six children with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

Joseph N. DiStefano
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