Saturday, February 6, 2016

Forgiven: Nike again paying Eagles' Michael Vick for promos

"First time in the history of sports marketing that a brand that dumped an athlete came back to re-sign him"

Forgiven: Nike again paying Eagles' Michael Vick for promos

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"Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback" to a paid promition contract, reports CNBC here.
 “Michael acknowledges his past mistakes,” said Nike spokesman Derek Kent. “We do not condone those actions, but we support the positive changes he has made to better himself off the field.” 
Vick’s longtime agent Joel Segal told CNBC that “Michael is excited to have a long-term and strong relationship with Nike.” The deal was done by Chicago-based attorney Andrew Stroth. Nike had been giving Vick free products since his return to the field after serving 23 months in prison, but wasn’t paying him. Financial consideration on his new contract was not disclosed.
The brand dropped him in August 2007, halting the release of his fifth signature shoe, the Air Zoom Vick V, and releasing a statement saying that cruelty to animals was “inhumane, abhorrent and unacceptable.”
It is believed to be the first time in the history of sports marketing that a brand that dumped an athlete came back to re-sign him."
"Nike, which severed Vick’s contract in 2007 after he admitted to his involvement in a dogfighting ring, has re-signed the Philadelphia Eagles quarterback" to a paid promotional contract, reports CNBC here.

 “'Michael acknowledges his past mistakes,' said Nike spokesman Derek Kent. 'We do not condone those actions, but we support the positive changes he has made to better himself off the field.' ... Nike had been giving Vick free products since his return to the field after serving 23 months in prison, but wasn’t paying him. Financial consideration on his new contract was not disclosed.

"The brand dropped him in August 2007, halting the release of his fifth signature shoe, the Air Zoom Vick V, and releasing a statement saying that cruelty to animals was 'inhumane, abhorrent and unacceptable.'

"It is believed to be the first time in the history of sports marketing that a brand that dumped an athlete came back to re-sign him."

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PhillyDeals posts interviews, drafts and updates that Joseph N. DiStefano writes alongside his Sunday and Monday columns and ongoing articles about Philadelphia-area business.

DiStefano studied economics, history and a little engineering at Penn. He taught writing and research at St. Joe’s. He has written for the Inquirer since 1989, except when he left a few times to work at Bloomberg and elsewhere. He wrote the book Comcasted, and raised six kids with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com, 215.854.5194, @PhillyJoeD. Read his blog posts at http://www.philly.com/PhillyDeals and his Inquirer columns at http://www.philly.com/philly/columnists/joseph-distefano/. Bloomberg posts his items at NH BLG_PHILLYDEAL.

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