Thursday, August 28, 2014
Inquirer Daily News

UPDATE: Amoroso's still weighing move to South Jersey

Or he could stay in Philly at a new site, owner says

UPDATE: Amoroso's still weighing move to South Jersey

(File Photo: Tom Gralish / Staff Photographer)
(File Photo: Tom Gralish / Staff Photographer)

Updated with Len Amoroso's comments: The boss at West Philly-based Amoroso's bakery is part of a partnership that has purchased a 300,000 sq ft former Harcourt's book warehouse in Bellmawr, Camden County, the owner told me.

Mark Mathews at notes the site could be a new location for Amoroso's, which, as I reported last year, has been looking at new plants to replace its aging West Philly bakery.

"We're considering it. We're still considering other options as well," including rival sites in Philadelphia and the suburbs, Amoroso's owner Len Amoroso told me.

"A real estate partnership, which we are part of, bought that [Bellmawr] building. That's a good building. It's priced right. But we have not made any decisions yet." He says he's also looking for possible tenants to rent the building to.

"We're hoping by the end of the year" to make a decision on whether to make the move," Amoroso added. "It's a process. It could take a year or more. We're not some little retail bakery."

Amoroso's, a longtime hoagie-roll supplier to Wawa (whose 600 stores comprise the world's largest hoagie maker), supermarkets and mom-amd-pop delis, has been pushing hundreds of bakers and drivers to cut labor costs so he can more easily turn a profit while staying competitive with Liscio's and smaller fresh-roll bakers.

Joseph N. DiStefano
About this blog

PhillyDeals posts raw drafts and updates of Joseph N. DiStefano's columns and stories about Philly-area finance, investment, commercial real estate, tech, hiring and public spending, which he's been writing since 1989, mostly for the Philadelphia Inquirer.

DiStefano studied economics, history and a little engineering at Penn, taught writing at St. Joe's, and has written the book Comcasted, more than a thousand columns, and thousands of articles, and raised six children with his wife, who is a saint.

Reach Joseph N. at or 215 854 5194.

Joseph N. DiStefano
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