Sunday, November 29, 2015

UPDATE: Amoroso's still weighing move to South Jersey

Or he could stay in Philly at a new site, owner says

UPDATE: Amoroso's still weighing move to South Jersey

(File Photo: Tom Gralish / Staff Photographer)

Updated with Len Amoroso's comments: The boss at West Philly-based Amoroso's bakery is part of a partnership that has purchased a 300,000 sq ft former Harcourt's book warehouse in Bellmawr, Camden County, the owner told me.

Mark Mathews at notes the site could be a new location for Amoroso's, which, as I reported last year, has been looking at new plants to replace its aging West Philly bakery.

"We're considering it. We're still considering other options as well," including rival sites in Philadelphia and the suburbs, Amoroso's owner Len Amoroso told me.

"A real estate partnership, which we are part of, bought that [Bellmawr] building. That's a good building. It's priced right. But we have not made any decisions yet." He says he's also looking for possible tenants to rent the building to.

"We're hoping by the end of the year" to make a decision on whether to make the move," Amoroso added. "It's a process. It could take a year or more. We're not some little retail bakery."

Amoroso's, a longtime hoagie-roll supplier to Wawa (whose 600 stores comprise the world's largest hoagie maker), supermarkets and mom-amd-pop delis, has been pushing hundreds of bakers and drivers to cut labor costs so he can more easily turn a profit while staying competitive with Liscio's and smaller fresh-roll bakers.

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PhillyDeals posts interviews, drafts and updates that Joseph N. DiStefano writes alongside his Sunday and Monday columns and ongoing articles about Philadelphia-area business.

DiStefano studied economics, history and a little engineering at Penn. He taught writing and research at St. Joe’s. He has written for the Inquirer since 1989, except when he left a few times to work at Bloomberg and elsewhere. He wrote the book Comcasted, and raised six kids with his wife, who is a saint.

Reach Joseph N. at, 215.854.5194, @PhillyJoeD. Read his blog posts at and his Inquirer columns at Bloomberg posts his items at NH BLG_PHILLYDEAL.

Reach Joseph at or 215 854 5194.

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