Lender lifts lid on Shark Tank pay-to-play

Amir Kassar, the ex-Advanta Corp. executive who runs online small-business loan-broker MultiFunding Corp. from an office up in Broad Axe, Montgomery County, created a minor stir this morning when he posted this item about ABC's popular Shark Tank fund-an-entrepreneur TV reality-type show.

Turns out that, for the chance to raise money from dot.com millionaire and Dallas Mavericks owner Mark Cuban and his fellow hosts, competitors can be asked to pledge 5% of their company or 2% of future operating profits.

Bad deal, says Kassar; but then he would, he's in the competitive business of finding business-owners money (from lenders like Philly's Valley Green Bank) at today's low rates while keeping a profitable fee.