Monetate raises $15M 'to grow our team': Update

UPDATE: Monetate's new $15 million, from "new and existing investors," will be used "to grow our team and expand into new verticals and geographies," says boss David Brussin in a brief statement.

EARLIER: Monetate, First Round Capital-backed, West Conshohocken-based retail Web tools and "Big Data insights" provider, says it's raised $15.2 million of a projected $17 million in a new private offering, from unnamed investors.

Monetate employs 140 -- engineers, designers, salespeople -- and is hiring for 40 additional open positions, says spokeswoman Marifran Manzo-Ritchie. Monetate raised $20 million in previous offerings in 2011.