Monetate names Duncalfe new boss

Lucinda Bronwyn Duncalfe has replace founder David Brussin as day-to-day CEO at Monetate, the Conshohocken marketing software builder that counts Best Buy, QVC and Celebrity Cruises among its clients. Brussin stays on board as executive chairman, "completely focused on product innovation," the company says in this statement.

Monetate has been staffing up in recent months to support a broader product line and possible IPO. Duncalfe, a Penn grad, is well-plugged-in with the local private-public tech-funding community. She served most recently as boss at RealFoods, a veggie-meal-delivery start-up that collected $200,000 in Philadelphia city funds last fall (plus state Ben Franklin Partnership funds) in partnership with investor Josh Kopelman's First Round Capital, which is also a Monetate investor. 

Her previous projects include two other Conshohocken firms, ClickEquation, a paid-search firm sold to Channel Intelligence in 2011, and Destiny WebSolutions, an early website developer for big locally-based companies.

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