Sunday, October 4, 2015

Monetate names Duncalfe new boss

As retail software maker expands

Monetate names Duncalfe new boss


Lucinda Bronwyn Duncalfe has replace founder David Brussin as day-to-day CEO at Monetate, the Conshohocken marketing software builder that counts Best Buy, QVC and Celebrity Cruises among its clients. Brussin stays on board as executive chairman, "completely focused on product innovation," the company says in this statement.

Monetate has been staffing up in recent months to support a broader product line and possible IPO. Duncalfe, a Penn grad, is well-plugged-in with the local private-public tech-funding community. She served most recently as boss at RealFoods, a veggie-meal-delivery start-up that collected $200,000 in Philadelphia city funds last fall (plus state Ben Franklin Partnership funds) in partnership with investor Josh Kopelman's First Round Capital, which is also a Monetate investor. 

Her previous projects include two other Conshohocken firms, ClickEquation, a paid-search firm sold to Channel Intelligence in 2011, and Destiny WebSolutions, an early website developer for big locally-based companies.

We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy: comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
comments powered by Disqus
About this blog

PhillyDeals posts drafts, transcripts and updates of Joseph N. DiStefano's columns and stories about Philly-area business, which he's been writing since 1989.

DiStefano studied economics, history and a little engineering at Penn and taught writing at St. Joseph's. He has written thousands of columns and articles for the Inquirer, Bloomberg and other media, wrote the book Comcasted, and raised six children with his wife, who is a saint.

Reach Joseph N. at,, 215.854.5194 or 302.652.2004.

Reach Joseph N. at or 215 854 5194.

Joseph N. DiStefano
Also on
letter icon Newsletter