Sunday, February 14, 2016

Cheap Hulu.com no threat to costly Comcast: report

Hulu.com's new $10 a month service moves broadcast TV shows to iPads and smartphones, extending TV's reach without threatening lucrative cable TV

Cheap Hulu.com no threat to costly Comcast: report

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Hulu.com's new $10 a month TV-on-your-computer service sounds lots cheaper than cable - but Hulu boss Jason Kilar has "no interest in upsetting the likes of Comcast by creating a real cable competitor," Dow-Jones' All Things Digital MediaMemo writer Peter Kafka says here.

Rather, Hulu is designed to bring ABC-CBS-NBC programs from its broadcast-company owners onto iPads and other handhelds as a prologue to Hulu co-owner Comcast's eventual plan to bring its own pay TV service online: "Hulu Plus is designed explicitly not to threaten the cable business. That’s why it doesn’t offer any news or sports, and why it only offers shows that air on three broadcast networks and almost nothing that runs on cable networks."

It even has ads, though a more expensive version may run ad-free.

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About this blog

PhillyDeals posts interviews, drafts and updates that Joseph N. DiStefano writes alongside his Sunday and Monday columns and ongoing articles about Philadelphia-area business.

DiStefano studied economics, history and a little engineering at Penn. He taught writing and research at St. Joe’s. He has written for the Inquirer since 1989, except when he left a few times to work at Bloomberg and elsewhere. He wrote the book Comcasted, and raised six kids with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com, 215.854.5194, @PhillyJoeD. Read his blog posts at http://www.philly.com/PhillyDeals and his Inquirer columns at http://www.philly.com/philly/columnists/joseph-distefano/. Bloomberg posts his items at NH BLG_PHILLYDEAL.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

Joseph N. DiStefano
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