Friday, December 26, 2014

Cheap Hulu.com no threat to costly Comcast: report

Hulu.com's new $10 a month service moves broadcast TV shows to iPads and smartphones, extending TV's reach without threatening lucrative cable TV

Cheap Hulu.com no threat to costly Comcast: report

Hulu.com's new $10 a month TV-on-your-computer service sounds lots cheaper than cable - but Hulu boss Jason Kilar has "no interest in upsetting the likes of Comcast by creating a real cable competitor," Dow-Jones' All Things Digital MediaMemo writer Peter Kafka says here.

Rather, Hulu is designed to bring ABC-CBS-NBC programs from its broadcast-company owners onto iPads and other handhelds as a prologue to Hulu co-owner Comcast's eventual plan to bring its own pay TV service online: "Hulu Plus is designed explicitly not to threaten the cable business. That’s why it doesn’t offer any news or sports, and why it only offers shows that air on three broadcast networks and almost nothing that runs on cable networks."

It even has ads, though a more expensive version may run ad-free.

Joseph N. DiStefano
About this blog

PhillyDeals posts raw drafts and updates of Joseph N. DiStefano's columns and stories about Philly-area finance, investment, commercial real estate, tech, hiring and public spending, which he's been writing since 1989, mostly for the Philadelphia Inquirer.

DiStefano studied economics, history and a little engineering at Penn, taught writing at St. Joe's, and has written the book Comcasted, more than a thousand columns, and thousands of articles, and raised six children with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

Joseph N. DiStefano
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