Sunday, August 2, 2015

Cheap Hulu.com no threat to costly Comcast: report

Hulu.com's new $10 a month service moves broadcast TV shows to iPads and smartphones, extending TV's reach without threatening lucrative cable TV

Cheap Hulu.com no threat to costly Comcast: report

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Hulu.com's new $10 a month TV-on-your-computer service sounds lots cheaper than cable - but Hulu boss Jason Kilar has "no interest in upsetting the likes of Comcast by creating a real cable competitor," Dow-Jones' All Things Digital MediaMemo writer Peter Kafka says here.

Rather, Hulu is designed to bring ABC-CBS-NBC programs from its broadcast-company owners onto iPads and other handhelds as a prologue to Hulu co-owner Comcast's eventual plan to bring its own pay TV service online: "Hulu Plus is designed explicitly not to threaten the cable business. That’s why it doesn’t offer any news or sports, and why it only offers shows that air on three broadcast networks and almost nothing that runs on cable networks."

It even has ads, though a more expensive version may run ad-free.

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PhillyDeals posts drafts, transcripts and updates of Joseph N. DiStefano's columns and stories about Philly-area business, which he's been writing since 1989.

DiStefano studied economics, history and a little engineering at Penn and taught writing at St. Joseph's. He has written thousands of columns and articles for the Inquirer, Bloomberg and other media, wrote the book Comcasted, and raised six children with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com, distefano251@gmail.com, 215.854.5194 or 302.652.2004.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

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