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Tuesday, July 14, 2009

TechnicallyPhilly is a daily menu of tech-related and emerging-company information posted by Brian James Kirk, Sean Blanda and Christopher Wink, three recent Temple grads who support their online-news habit with their parttime writing gigs. HQ is upstairs in an airy ex-Sandoz drug warehouse-turned-storage units/artist studios/recent-college-grad flophouse, in a rowhouse-and-factory block of East Tioga Street up in Harrowgate.

The trio wants to make http://TechnicallyPhilly.com a paying gig. Wink doesn't think there's enough online advertising to go around, he told me over the kitchen table/command post. But it takes cash to make cash. So last week they posted an ad for a Commission-Based Ad-Sales Rep as "the next step in creating a sustainable news product."

The goal, Wink told me, is to move from display ads to "a jobs board we have in development, e-commerce, events and some other smaller pieces, leading to a membership structure" later this year.

The Inquirer published PhillyTech, magazine and Website, during the dot.com boom, and folded it when ads got scarce. I like the TechnicallyPhilly gang's goal of finding more diverse, creative, community-oriented revenue streams. So how's that job search? "We got just a handful of inquiries - less than seven... in the first day," Wink told me yesterday. "We saw a lot of traffic, so we suspect it's being passed around." Go get 'em.

Posted by Joseph N. DiStefano @ 8:05 PM  Permalink | Post a comment
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About Joseph N. DiStefano
Joseph N. DiStefano writes this blog to feed his PhillyDeals column in the Philadelphia Inquirer. Joe has been a member of Bloomberg LP’s New York Finance Team, wrote the book “Comcasted,” taught writing at St. Joseph’s University, and studied economics and history at Penn. Reach Joe at 215-854-5194 and JoeD@phillynews.com