Is Facebook Coke better than Facebook Pepsi?

Coke gets Facebook; Pepsi doesn't. Best Buy gets it; Wal-Mart doesn't. Adidas gets it; Nike doesn't, says AdWeek here.

"There's no media cost to setting up on Facebook," so it's crawling with corporate sites - but "Facebook's audience has proven mostly receptive to the invasion. Of the 15 most popular pages on the site, three belong to corporations: Coca-Cola, Starbucks and Skittles."

You set up a site. Nobody visits. What do you do? "Paid advertising... Take Little Debbie," the junk-food baker. "Nearly six months ago the snack food brand set up shop on Facebook with a standard fan page. It posted updates, uploaded old TV spots and waited." Nothing.

"Then, last Thursday, it rolled out an engagement ad 'reach block' that messaged 21-49-year-olds touting a sweepstakes for a Smart car with the option to become a fan. Within 12 hours, Little Debbie's fan base went from 5,000 to over 125,000. It welcomed people with a message asking their favorite Little Debbie snack. It got over 6,000 comments."

Facebook will make money after all?