Tuesday, July 7, 2015

Comcast plus Verizon? Not so fast

FCC will likely shoot down the Verizon-cable marketing marriage: analyst

Comcast plus Verizon? Not so fast

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Comcast and Verizon: Broadband competitors - Xfinity vs FiOS - but also joined-at-the-hip marketing-mogul allies selling their consumer products and setting  prices together?

That's one result of last week's "complete reordering of the competitive universe," in a blockbuster deal by Comcast, TimeWarner Cable and partners to sell Verizon $3.6 billion worth of airwave spectrum, plus a "far greater" marketing "partnership between formerly mortal enemies" (as Bernstein Research's Craig Moffett told clients) that will have Verizon marketing Comcast Xfinity and other cable-based products at hundreds of Verizon stores nationwide (competing Verizon FiOS Internet only covers one-seventh of the USA; the rest is potential joint-venture country). 

"The marketing machine that is Verizon wireless" will now be "a marketing engine" for Comcast cable Internet, video and voice, Moffett cites Comcast boss Brian L. Roberts projecting. Moffett expects, for example, special-priced fancy Verizon smartphones for Comcast triple-play customers, starting soon. 

Or not so fast: There's a 20% chance the spectrum deal will get shot down by the Federal Communications Commission; there's a 60% chance the marketing marriage gets killed by the FCC, writes Kevin Smithen, analyst at Macquarie (USA) Equities Research, in a report to clients. 

Meanwhile, Microsoft's new-edition Xbox360, starting tomorrow, will add "cloud storage, more social network integration, Bing voice search," plus Internet Protocol (IP) TV offerings from HBO, Comcast Xfinity, Verizon's FiOs," writes Janney Capital Markets' Tony Wible. More proof that "content will find ways to reach the consumer," and threaten to turn traditional cable TV service into a "commodity." 

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About this blog

PhillyDeals posts drafts, transcripts and updates of Joseph N. DiStefano's columns and stories about Philly-area business, which he's been writing since 1989.

DiStefano studied economics, history and a little engineering at Penn and taught writing at St. Joseph's. He has written thousands of columns and articles for the Inquirer, Bloomberg and other media, wrote the book Comcasted, and raised six children with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com, distefano251@gmail.com, 215.854.5194 or 302.652.2004.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

Joseph N. DiStefano
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