Sunday, August 30, 2015

Amoroso: We'll keep Philly plant, make drivers buy routes

"We have no plans or intentions of moving our bakery operation"

Amoroso: We'll keep Philly plant, make drivers buy routes

0 comments

Len Amoroso, boss-owner of Amoroso's Baking Co., sent a note this morning confirming my report he's replacing the current workforce of 77 Philadelphia-based delivery drivers with "a new distribution system" which he calls "a great opportunity" for his company and its "Driver Salesmen" to "keep our great brand viable and competitve for years to come." A few details:

"We will be entering into relationships with over sixty individual corporate distributors, most of whom are our current Driver Salesmen who have been given the first opportunity to participate in this new program.  

"They will own their own business and have an outstanding economic opportunity to increase both their income and the value of their business by providing the best customer service in the industry. 

"In addition, Amoroso’s is offering the resources and tools necessary to foster a smooth and easy transition into business ownership." (Translation: He's offering to loan them money so they can buy and stock their routes. He's not disclosing the terms.)

What's in it for customers? "We believe that this new distribution model will maintain the outstanding customer service that our customers enjoy today."

What about the Teamsters concern this could result in closing the 170-worker Amoroso plant at 55th and Baltimore? "While we are constantly looking for opportunities to improve the quality of our products and efficiency of our baking process, we have no plans or intentions of moving our bakery operation to Vineland, NJ, as was reported.  There are no truths to that rumor."

NEW: Why make the change now? "The reality is that the competitive landscape in the Delaware Valley has changed in recent years," with big national breadmakers muscling in even as high-end artisan bakers make inroads, Len's son Jesse, who works for the bakery in "business development," told me. "Many companies across the nation have gone to a similar model," he added. Tastykake made the switch to independents in 1985, says my colleague Harold Brubaker

0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog

PhillyDeals posts drafts, transcripts and updates of Joseph N. DiStefano's columns and stories about Philly-area business, which he's been writing since 1989.

DiStefano studied economics, history and a little engineering at Penn and taught writing at St. Joseph's. He has written thousands of columns and articles for the Inquirer, Bloomberg and other media, wrote the book Comcasted, and raised six children with his wife, who is a saint.

Reach Joseph N. at JoeD@phillynews.com, distefano251@gmail.com, 215.854.5194 or 302.652.2004.

Reach Joseph N. at JoeD@phillynews.com or 215 854 5194.

Joseph N. DiStefano
Also on Philly.com:
letter icon Newsletter