Len Amoroso, boss-owner of Amoroso's Baking Co., sent a note this morning confirming my report he's replacing the current workforce of 77 Philadelphia-based delivery drivers with "a new distribution system" which he calls "a great opportunity" for his company and its "Driver Salesmen" to "keep our great brand viable and competitve for years to come." A few details:
"We will be entering into relationships with over sixty individual corporate distributors, most of whom are our current Driver Salesmen who have been given the first opportunity to participate in this new program.
"They will own their own business and have an outstanding economic opportunity to increase both their income and the value of their business by providing the best customer service in the industry.
"In addition, Amoroso’s is offering the resources and tools necessary to foster a smooth and easy transition into business ownership." (Translation: He's offering to loan them money so they can buy and stock their routes. He's not disclosing the terms.)