Wednesday, November 25, 2015

Amazon vs Google

"Collision course" for Internet dominance, says Reuters

Amazon vs Google


Amazon and Google are on a "collision course," competing on everything from retail online marketing to ads to cloud servers, writes Reuters here. Excerpt:

"Research firm Forrester reported that 30 percent of U.S. online shoppers in the third quarter began researching their purchase on, compared with 13 percent who started on a search engine such as Google - a reversal from two years earlier when search engines were more popular starting points.

"Amazon now sells ads that show up to the side of product search results on its website. There were 6.7 billion display ad impressions on in the third quarter, more than triple the number in the same period of 2011, according to comScore.

"That early success is a "huge concern" for Google, whose business relies heavily on product searches and product search ads, said Macquarie Research analyst Ben Schachter..."

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About this blog

PhillyDeals posts interviews, drafts and updates that Joseph N. DiStefano writes alongside his Sunday and Monday columns and ongoing articles about Philadelphia-area business.

DiStefano studied economics, history and a little engineering at Penn. He taught writing and research at St. Joe’s. He has written for the Inquirer since 1989, except when he left a few times to work at Bloomberg and elsewhere. He wrote the book Comcasted, and raised six kids with his wife, who is a saint.

Reach Joseph N. at, 215.854.5194, @PhillyJoeD. Read his blog posts at and his Inquirer columns at Bloomberg posts his items at NH BLG_PHILLYDEAL.

Reach Joseph at or 215 854 5194.

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