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Ad wars: Verizon says its users still 'happier' than Comcast's (Update)
Customer satisfaction isn't the same as superior performance
JUNE 20 UPDATE: Verizon responds: "It's not surprising that Comcast would argue over semantics to distract from their usual poor performance in consumer satisfaction surveys," Verizon spokesman Ray McConville told me. "No matter how you phrase it, Verizon Fios has the happiest customers."
"In this context, reasonable consumers may very well take away a message that Verizon's #1 rating is based on a comparison of objective Internet speed performance and/or a head-to-head comparison of different Internet service providers.'"
Verizon "said it will consider the NARB's recommendations in future advertising," the Bureau's statement concludes.