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Monday, March 24, 2008
  "We buy something broken, and we try to get it fixed," said Greg Segall, managing partner of Philadelphia-based Versa Capital.
  Versa stops the bleeding by getting rid of overhead, marginal markets, and other costs that don't bring profits. That may sound simple; it's not easy.
 
"Nine times out of 10, a company can tell you what the trouble is. They just can't stop it," Segall told members of the Association for Corporate Growth, an investment bankers' group, in Gladwyne on Thursday.
  Versa agreed to take over Shapes/Arch L.L.C., a Pennsauken maker of aluminum truck parts, vinyl siding and outdoor pools with $274 million in annual sales by investing up to $25 million, Shapes said, in its bankruptcy plan.
 
Shapes, with 1,000 workers in Delair and Bensalem, joins garage operator Central Parking, garment-maker Polartec LLC (the former Malden Mills, in Massachusetts), wireless-phone servicer Simplexity (formerly InPhonic, which Versa moved to Reston, Va. from Washington’s high-rent Georgetown neighborhood), and nine other companies in Versa's first $300 million investment fund.
  Versa is raising a $600 million second fund, with help from Pennsylvania's state workers' and state teachers' pension funds, SERS and PSERS.
  If you price deals right, "I don't believe this is a high-risk investment strategy. We're coming in after the fire," Segall said. "Deep value resides in unlikely places."
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About Joseph N. DiStefano
Joseph N. DiStefano writes this blog to feed his PhillyDeals column in the Philadelphia Inquirer. Joe has been a member of Bloomberg LP’s New York Finance Team, wrote the book “Comcasted,” taught writing at St. Joseph’s University, and studied economics and history at Penn. Reach Joe at 215-854-5194 and JoeD@phillynews.com