I've made dozens of videos since philly.com starting using them a few years ago. And I've made mistakes on every single one of them. But I've also learned something from each of the mistakes. The biggest lesson, one I am reminded of every single time I shoot a video, is the importance of good sound. Both the quality and the content. My latest video - an opera flash mob - had automatic content, but it was in the quality where I'd come up short.
Opera singers usually stand on a stage and produce a sound that fills the entire room (or cavernous concert hall). Audio recording engineers usually do NOT place their microphones anywhere close to that really loud and wide dynamic range sound source. My microphone? Not too far from their faces, on the hot-shoe of my Nikon D-7000 (with a shock-mount & windscreen) wtith a 20mm lens (in the tight crowd).
But the sound wasn't really the lesson learned this time. This time, in the three minute "flash Performance" by the the Opera Company of Philadelphia among the cheesesteak-eaters outside Geno's in South Philadelphia, I realized why live performances are usually always covered with multiple cameras. There is not much I can do about that the next time, so maybe it's not a lesson learned. I'll just call it a lesson appreciated.
I knew I had to shoot the entire 3 minute performance in one take to keep the audio intact so I could edit on deadline. I just could not, on the spot, shoot closeups of choristers, cheesesteak chewers, and the crowd. I guess I could have set up a second camera on a tripod, just shooting an overall, but I didn't know where each of the singers would end up.