I don't begrudge incoming City Council President Darrell Clarke trying to get a head-start on generating revenue for cash-strapped Philadelphia. But why is it that everybody in this town can only see as far as a billboard?
In the last session of the year, Clarke reintroduced legislation that would allow advertising on city property. We're not talking about sticking a sign in a vacant lot or flying a banner over the trash transfer station. Think Big. Think City Hall.
Clarke insists that slapping promotional spin on the architectual gem would be "tastefully done" and heavily regulated. So no wrapping Billy Penn in a Snuggie.
Most politicians begin these discussions with the best intentions, and it's hard to fault Clarke for exploring an option that could raise $10 million a year without further taxing city residents.