Tuesday, September 1, 2015

Filling the Media Maw

Six more media fish take the bait of the Most Recognizable Man in America gambit

Filling the Media Maw

0 comments

I thought I was the only fish that Keith Fenimore was going to hook, but apparently there are many more in the media sea who are suckers for a little social-media experiment.

Since I wrote earlier this month about the New Hope native's quest to become the country's most recognizable person, Fenimore's had remarkable success getting face time in the old media. 

Fenimore, a 39-year-old senior producer for Howard Stern TV, pitched his hometown paper for the launch of his human guinea pigging. My column ran Dec. 9th and in it Fenimore confessed how he was a Twitter and Facebook virgin. He allowed how he was trying to go from no one to known everywhere on the strength of my newspaper article, which he'd splash all over the Webisphere using tricks and contacts from his days in pr and marketing as well as his new pals on social networks. 

He promptly set up Twitter and Facebook accounts, had a friend build him a Web site, then drove down to Philly for a cheesesteak and an interview.

I thought there was a good chance I'd be the only one to bite. After all, his is a bald attempt to court recognizability for recognizability's sake. What was I thinking? For a feature writer, this is low-hanging fruit.

His biggest splash came from a mention on The King of All Media's show. Fenimore told me that Stern employs a couple reporters whose beat is Stern World, itself - that is, they troll the Web in search of mentions of all things Howard, and one of the reporters happened upon my column, which he mentioned on Howard's Sirius show.

This led to a link on Stern's Web site - it delivered a modest 1,500 page views for me that first day - but the media storm started whipping up, and soon Fenimore was getting interviews from Norfolk, where he went to school, to New York City, where he works, to the Washington Times, which - actually, I'm not sure what the connection there was.

So, his clipping file now includes The Washington Times, The New York Post, the Trentonian,  the Virginian-Pilot, the Doylestown Intelligencer and the Greenpoint Gazette (Brooklyn, N.Y.) Pretty good catch for a naked hook.

Most articles wax sociologically about what he's doing. A reader in Trenton wished someone would punch him in the face like in the movie Groundhog Day. Fenimore could care less - just as long as they print his picture.

He's already thinking of merchandising - a run of "I'm Not Keith Fenimore" T-shirts is in the works. His 15 minutes of fame are already stretching into stoppage time.

Inquirer Columnist
0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
Blinq is a news commentary blog featuring contributions from Inquirer Metro columnists Kevin Riordan and Daniel Rubin.

Kevin Riordan Inquirer Columnist
Daniel Rubin Inquirer Columnist
Also on Philly.com
letter icon Newsletter