Sunday, August 2, 2015

The Thong Song

A&F doesn't want The Sitch in its clothes?

The Thong Song

0 comments

At the risk of propping up either brand in what smells like a summer's day publicity stunt, I will quickly wade in and out of today's dust-up involving Abercrombie & Fitch and The Sitch.

To wit: A&F, the chain that brought you kiddie thongs, half-naked salespeople, eardrum-exploding store music and cologne bombs stinking up major malls, thinks MTV Jersey Shore himbo Mike "The Situation" Sorrenttino is too uncouth for its clothes. So the retailer has asked him to cease & desist, even offering cold hard cash as an incentive.

Talk about a made-for-media spat: Last year, A&F confirmed that Sorrentino was the inspiration for its "Fitchuation" t-shirt. Now, the ticked-off clothing chain wants all its stuff back.

"We understand that the show is for entertainment purposes," the company said in a statement, "but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans."

I won't even begin to guess what "aspiration" A&F imagines its young, impressionable customers have, besides looking exactly like the the older, sexualized people in its catalogs.

-- Monica Yant Kinney

0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
Blinq is a news commentary blog featuring contributions from Inquirer Metro columnists Kevin Riordan and Daniel Rubin.

Kevin Riordan Inquirer Columnist
Daniel Rubin Inquirer Columnist
Also on Philly.com
letter icon Newsletter