Friday, July 31, 2015

Mad Men-era "Salute to Cherry Hill"

A black-and-white glimpse through rose-colored glasses

Mad Men-era "Salute to Cherry Hill"


You can almost hear the narrator smiling above the tsunami of strings as the tiki-themed Hawaiian Cottage restaurant on Route 38 shimmers into view.

It's the mid-1960s, and "Cherry Hill seems to have everything in equitable abundance" proclaims "Salute to Cherry Hill," a promotional film made by Philadelphia's WFIL (now WPVI) TV.

A black-and-white landscape of utter wonderfulness as seen through rose-colored glasses, this kitsch classic is now playing in three parts on YouTube; I stumbled across it on a Facebook page celebrating Cherry Hill nostalgia.

Even before Mad Men began to obsessively/ironically de-idealize the '60s for our entertainment, websites enshrined the memorabilia of that era, pop culture-wise and otherwise. There are hundreds if not thousands of rather cluelessly optimistic clips like "Salute to Cherry Hill, NJ" on YouTube and elsewhere.

But despite the shameless boosterism and sensationally wooden script - "every phase of modern learning receives extraordinary attention in this forward-looking community" - the "Salute" to South Jersey's signature suburb captivates.

Looking back, the future never seemed brighter.

Inquirer Columnist
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy: comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
comments powered by Disqus
About this blog
Blinq is a news commentary blog featuring contributions from Inquirer Metro columnists Kevin Riordan and Daniel Rubin.

Kevin Riordan Inquirer Columnist
Daniel Rubin Inquirer Columnist
Also on
letter icon Newsletter