Tuesday, September 30, 2014
Inquirer Daily News

Gifts for the Greedy

What to give the person who has everything but tact?

Gifts for the Greedy

I've become a magnet for weird PR pitches. Last month was All About Alpacas. Now, I'm being hounded by a company that seems to represent the worst in American consumerism and bald greed.

I speak of shareagift.com, a launching-any-minute website that aims to help people with salty tastes and limited tact get what they want instead of the same old junk they'll wind up tossing or re-gifting.

A good percentage of Christmas and other gifts become deadweight, the pitch begins. People spend 16% more on presents than they are really worth. For example, a gifter spends $20 for a DVD that would have only cost $15 if it had been purchased for themselves. Many of the inappropriate gifts come from the elderly, and it costs this group, on the average, 50% more to buy this present.

The idea: Bluntly inform Granny and all your other cheap pals that you don't want slippers -- but would adore it if they'd all pitch in on a pair of stilettos. Or diamond earrings. Or a leather jacket. Or an alpaca!

Groups of two to 20 can rally around your outlandish demands. You know you're worth it!

And while you're cashing in, you'll be fighting a nationwide epidemic: Wasteful Gifting.

What, you've never heard of it? Apparently, it's a societal scourge: The Economist estimates that around Christmastime, for example, people spend $40 billion, $4 billion of which is being lost in wasteful gifts.

I mock at the risk of handing the company the free publicity it seeks. But, I must.

Granny, if you're reading, I'm down with slippers. One of mine disappeared last spring.

-- Monica Yant Kinney


 Click here for the latest from the metro columnists.


About this blog
Blinq is a news commentary blog featuring contributions from Inquirer Metro columnists Karen Heller, Kevin Riordan and Daniel Rubin.

Karen Heller Inquirer Staff Writer
Kevin Riordan Inquirer Columnist
Daniel Rubin Inquirer Columnist
Also on Philly.com
Stay Connected