Thursday, July 10, 2014
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Nothing Says 'I Love You' Like Edible Sonograms

If we're talking about PR pitches that miss the plate, this one's way outside.

Nothing Says 'I Love You' Like Edible Sonograms

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Gpicb820ul_1 If we're talking about PR pitches that miss the plate, this one's way outside.

Put your baby's sonogram on a cookie. It begins:

A sonogram is a mother's first picture of her gorgeous baby. Why not present it in a Picture Perfect fashion?

The product goes by the indigestable name of Picture This Sonogram Cookies by Good Fortunes, and is a white chocolate graham cracker sprinkled with edible confetti or non-parielles and featuring the little darling's picture printed on edible paper with edible ink.

The good people at Orca Communications Unlimited wrote the pitch for Good Fortunes. Of course, this could just be the tasteful idea of the manufacturer.

Either way, is out there, like the Trafon blog (spell it backwards) which saw the Super Bowl as the latest occasion to pitch low-gas treats and itself, or the baby calling cards that seized the birth of the tiniest Trump as its moment to sink the hook.

Colleague Tanya Barrientos went off on this very subject over Christmas - her culprits being the fart blog (again!) and an upbeat pitch that began:

It's holiday party time. You've sent out invitations, hired a caterer and trimmed the tree, and you're looking forward to celebrating with your guests on Christmas or New Year's. But have you also planned for potential legal issues you may face as the host?

Her column caused P.R. maven and blogger Steven Lubetkin to rail about stunt publicity:

The sad part is that many clients of PR firms think this sort of pitch is a really clever way to get their clients in front of the media. It may sound exciting but generally all it does is the turn the media off to those cleints as credible sources of expertise.

Yes, but it gives us something to write about.

Terrence Ryan
Posted 03/23/2006 09:19:20 AM
Does it really shock you that P.R. firms would be quick to push a product that seems tailor made to classically condition one to eat their young? It seems fiting to me. 
Daniel Rubin
Posted 03/23/2006 09:42:28 AM
nice!
Citizen Mom
Posted 03/23/2006 10:18:23 AM
I attended a baby shower recently and a week later received a thank-you card, on the front of which was a sonogram photo of the lil' bun in the oven. I guess it never is too early to teach the kids about good manners.
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About this blog
Daniel Rubin is a columnist and The Inquirer's director of social media. Since joining newspaper as a staff writer in 1988, Daniel Rubin has reported from Mayfair to Macedonia, 27 countries in all. He has been the European Correspondent for Knight Ridder Newspapers and for two years he sat at home and wrote Blinq, the paper's first daily blog. Dan began newspaper work in Norfolk and Louisville, Ky., after getting his undergraduate and graduate degrees from Northwestern University. He has lived in all four commonwealths, most recently in Pennsylvania. He teaches urban journalism at the University of Pennsylvania

Email Blinq here. My day job - Inquirer metro columnist - is here.

Reach Daniel at drubin@phillynews.com.

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