Put your baby's sonogram on a cookie. It begins:
A sonogram is a mother's first picture of her gorgeous baby. Why not present it in a Picture Perfect fashion?
The product goes by the indigestable name of Picture This Sonogram Cookies by Good Fortunes, and is a white chocolate graham cracker sprinkled with edible confetti or non-parielles and featuring the little darling's picture printed on edible paper with edible ink.
The good people at Orca Communications Unlimited wrote the pitch for Good Fortunes. Of course, this could just be the tasteful idea of the manufacturer.
Either way, is out there, like the Trafon blog (spell it backwards) which saw the Super Bowl as the latest occasion to pitch low-gas treats and itself, or the baby calling cards that seized the birth of the tiniest Trump as its moment to sink the hook.
Colleague Tanya Barrientos went off on this very subject over Christmas - her culprits being the fart blog (again!) and an upbeat pitch that began:
It's holiday party time. You've sent out invitations, hired a caterer and trimmed the tree, and you're looking forward to celebrating with your guests on Christmas or New Year's. But have you also planned for potential legal issues you may face as the host?
Her column caused P.R. maven and blogger Steven Lubetkin to rail about stunt publicity:
The sad part is that many clients of PR firms think this sort of pitch is a really clever way to get their clients in front of the media. It may sound exciting but generally all it does is the turn the media off to those cleints as credible sources of expertise.
Yes, but it gives us something to write about.