A Forrester research report shows that while your parents have probably heard the word Podcast, they are definitely not downloading those audio files and running around with them. Neither are your neighbors. Or you. Or me. Only one percent of us download and listen to these Podcasts regularly, slightly more than the percentage who still use curb feelers. DayPop lists a Forrester's post on this as the seventh most-read piece of bloggery as of Sunday.
The summary: "Podcasts have hit the mainstream consciousness but have not yet seen widespread use. One-quarter of on line consumers express interest in podcasts, with most interested in time-shifting existing radio and Internet radio channels. Companies that are interested in using Podcasts for their audio should focus not only on downloads but also on streaming audio as a means to get their content and ads to consumers."
Here's a personal story - I get the technology. I listened to home-grown movie critics and dirty-talking Dawn and Drew while researching an article in late 2004. My iTunes lets me subscribe to different Podcasts, and I have from time to time grabbed radio programs from WXPN and KCRW to-go. But I'd rather listen to other things. I would love to hear from anyone who is an active Podcaster. What's worth the time?
The third-most-popular blog post, according to DayPop, is an old-fashioned rant about a lousy phrase that's almost ruining a good thing. Who thought of calling all the cool things people create and put up online "user-generated content?"