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Steaming

Why do people who read gossip blogs have to let off so much steam ?

Steaming

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Paris_2Why do people who read gossip blogs have to let off so much steam ?

That's my first question after reading Henry Copeland's post in Blogads that examines results from a survey of 56,000 people who spend a lot of time reading web logs.

Those who patronize political blogs are the most educated. Music blogs readers are younger, with less money. Moms buy lots of music and books. No big deal.

Still, Copeland finds that distinct communities of bloggers and their readers exist. "Radically different" communities.

For instance:

The median political blog reader is a 43 year old man with an annual family income of $80,000. He reads 6 blogs a day for 10 hours a week. 39% have post-graduate degrees. 70% have contributed to a campaign. 69% have bought music, 87% have bought books. 58% say blogs are "extremely useful" sources of information. 52% leave comments on other people's blogs. Just 18% of political blog readers have their own blogs. (As you'll see, that's a lot lower than in other blogospheres.) Of these, 53% blog to keep track of their own ideas, 50% to let off steam, 36% to influence public opinion.

The median gossip reader is a 27 year old woman with annual family income $60,000. She reads 4 blogs a day, five hours a week. 17% have post-graduate degrees. 68% of gossip blog readers bought clothes online in the last six months and 63% bought music. 32% say blogs are "extremely useful" sources of information. 40% leave comments on other people's blogs. 89% listen to one or fewer
podcasts a week. 86% read blogs for humor. Of the 23% of gossip blog readers who blog themselves, 61% say they do it to keep track of their thoughts and 55% say they do it to let off steam.

The median mom blog reader is a 29 year old woman with an annual family income of $70K, reading 5 blogs a day for 4 hours a week. 26% have post-graduate degrees. 72% bought clothes online in the last six months, 83% bought books, 44% contributed to a campaign and 71% bought music. 57% leave comments in other blogs. 93% read for humor. 48% have their own blog and, of these, 73% read "to keep track of my thoughts," 54% to let off steam.

The median music blog reader is a 26 year old man with an annual family income of 60K reading 5 blogs a day four hours a week. 17% have post graduate degrees. 58% leave comments. 86% have bought music, 70% books. 69% read blogs for humor, 55% for news they can't find elsewhere. 41% have their own blog; of these, 58% read to keep track of their own thoughts, 39% to let off steam.

61 percent of gossip readers say they read the stuff to "keep track of their thoughts?" How so? I thought Paris Hilton was trash and this just confirms my view?

Sherri W.
Posted 04/27/2006 09:03:42 AM Sorry to sound like an English teacher, but if you read the sentence more closely, the stat might be slightly less ridiculous. "Of the 23% of gossip blog readers who blog themselves, 61% say they do it to keep track of their thoughts and 55% say they do it to let off steam." (emphasis added) So that 61% keeping track of their thoughts are drawn from a subset and not from the full gossip-reading population....
Will Teullive
Posted 04/27/2006 09:06:57 AM
"The median blog writer is a thirtysomething man with an annual income of a few bucks here and there, reading far too many blogs to do anything useful".

"Alright alright ready Mom, just let me finish this post, I'll make my bed and I'll drive you to CVS for your beta blocker!"
Daniel Rubin
Posted 04/27/2006 09:53:50 AM
Sorry to sound like a reporter, but gossip readers who blog say they do it to let off steam more than blogging music readers, political readers or mom readers say they do it to let off steam. gossip blog readers are steamier.
Citizen Mom
Posted 04/27/2006 10:01:02 AM
mmm...steamy

Anyway. Of course gossip readers need to let off steam -- it's hard to read about the idiotic antics of today's "celebrities" and NOT want to rant and rave. Plus, it makes us all feel better about our own pathetic lives. 
I'm a fan of PerezHilton.com mahself. And Ted Casablanca on E! 
ping: Payday Loans -->
Posted 05/15/2006 10:52:37 AM
You have a really nice website! Please take some time to visit ours too!
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About this blog
Daniel Rubin is a columnist and The Inquirer's director of social media. Since joining newspaper as a staff writer in 1988, Daniel Rubin has reported from Mayfair to Macedonia, 27 countries in all. He has been the European Correspondent for Knight Ridder Newspapers and for two years he sat at home and wrote Blinq, the paper's first daily blog. Dan began newspaper work in Norfolk and Louisville, Ky., after getting his undergraduate and graduate degrees from Northwestern University. He has lived in all four commonwealths, most recently in Pennsylvania. He teaches urban journalism at the University of Pennsylvania

Email Blinq here. My day job - Inquirer metro columnist - is here.

Reach Daniel at drubin@phillynews.com.

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