Wednesday, May 27, 2015

Free Money

Sure, we're being manipulated by Budget Rent A Car with its use of a blog in a viral marketing campaign that has readers scrambling toward Philadelphia to find a small piece of paper that is the holy grail of a cyber-scavenger hunt.

Free Money

0 comments

Onward Sure, we're being manipulated by Budget Rent A Car with its use of a blog in a viral marketing campaign that has readers scrambling toward Philadelphia to find a small piece of paper that is the holy grail of a cyber-scavenger hunt.

But if you find it, you'll pocket $10,000.

So let's get on with it.

Word of this contest comes from a pr sort named Karma Martell, who writes:

Up to 20,000 people an hour are "blogging in" to find video and written clues to a real-life treasure hunt, happening in 16 cities across America. According to the comments on the blog, it looks like Philadelphia is the East coast "it" city this week!

Indeed, the images in the video do look awfully familiar.

Go to Up Your Budget, and check out the latest clues and the video.

Read the rules. Each week a sticker is hidden in each of four cities. In each place, the final clue is a sticker hidden in public. Each sticker bears a telephone number. The winner must call the number then upload a video or picture of him or herself and the sticker at the location the sticker is hidden, within 24 hours. Budget counsels: Do not trespass on private property.

So far, they've given away $110,000.

UPDATE: Treasure found in Northern Liberties.

Jay
Posted 11/21/2005 02:11:31 PM
Might be interesting to note that this 16 city, national contest was managed and co-developed by Philadelphia-based Impax Marketing Group, a full service advertising agency retained by CCRG, parent company of Budget.

Film clip clues were materfully shot and edited by center city film & video.  
Inquirer Columnist
0 comments
We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
 
comments powered by Disqus
About this blog
Blinq is a news commentary blog featuring contributions from Inquirer Metro columnists Kevin Riordan and Daniel Rubin.

Daniel Rubin Inquirer Columnist
Also on Philly.com
letter icon Newsletter