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Free Money

Sure, we're being manipulated by Budget Rent A Car with its use of a blog in a viral marketing campaign that has readers scrambling toward Philadelphia to find a small piece of paper that is the holy grail of a cyber-scavenger hunt.

Free Money

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Onward Sure, we're being manipulated by Budget Rent A Car with its use of a blog in a viral marketing campaign that has readers scrambling toward Philadelphia to find a small piece of paper that is the holy grail of a cyber-scavenger hunt.

But if you find it, you'll pocket $10,000.

So let's get on with it.

Word of this contest comes from a pr sort named Karma Martell, who writes:

Up to 20,000 people an hour are "blogging in" to find video and written clues to a real-life treasure hunt, happening in 16 cities across America. According to the comments on the blog, it looks like Philadelphia is the East coast "it" city this week!

Indeed, the images in the video do look awfully familiar.

Go to Up Your Budget, and check out the latest clues and the video.

Read the rules. Each week a sticker is hidden in each of four cities. In each place, the final clue is a sticker hidden in public. Each sticker bears a telephone number. The winner must call the number then upload a video or picture of him or herself and the sticker at the location the sticker is hidden, within 24 hours. Budget counsels: Do not trespass on private property.

So far, they've given away $110,000.

UPDATE: Treasure found in Northern Liberties.

Jay
Posted 11/21/2005 02:11:31 PM
Might be interesting to note that this 16 city, national contest was managed and co-developed by Philadelphia-based Impax Marketing Group, a full service advertising agency retained by CCRG, parent company of Budget.

Film clip clues were materfully shot and edited by center city film & video.  
Daniel Rubin Inquirer Columnist
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Blinq is a news commentary blog featuring contributions from Inquirer Metro columnists Karen Heller, Kevin Riordan and Daniel Rubin.

Daniel Rubin Inquirer Columnist
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