When Irish Eyes

Another day, another dumb publicist pitch ostensibly tied to a holiday.

Today's email links drinking and St. Patrick's Day -- actually, drinking too much on St. Patrick's Day -- and a "must have" hangover remedy because there's really nothing Irish Americans like more than being reduced to a stale stereotype for the sake of hyping a client:

Blog Image 317527 - Heller


"Hi Karen,  


Happy Friday!


Quick email to follow up on the below…home to one of the longest-running St. Patrick's Day parades, Philadelphia knows how to celebrate the day right! So for any of your readers joining in the celebrations, I think the below will be a welcomed relief for all. Contrary to the saying “the luck of the Irish,” the killer hangover you may acquire after knocking back a few too many Guinness’s is anything but lucky. To combat that dreaded hangover, I wanted to introduce you to my client, Bytox, the latest in hangover prevention remedies, which will make everyone’s St. Patty’s Day a lot less painful the next morning.


Bytox is a specially-formulated hangover remedy patch which effectively replenishes the vital levels of vitamins and nutrients your body loses when you consume alcohol.   The innovative combination of vitamins, minerals and other essential nutrients help keep your body hydrated, which allows you to enjoy a hangover-free morning. Plus, unlike the alcohol consumed, the patch is zero calories.


Bytox was co-created by Dr. Grossman, who is also available to discuss hangovers, how the patch works, drinking limits, etc.


Please let me know if you would like any additional information, images, or to speak with Dr. Grossman (bio below). 


I look forward to hearing your interest on the St. Patty’s Day “must-have” item.



***** (Name omitted with the hopes that the woman will come to her senses.)


-- Karen Heller

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