Tuesday, July 28, 2015

Fast Company disses Philly's new logo

It's the one with the new "Life. Liberty. And You" slogan. And, um, a bell.

Fast Company disses Philly's new logo


In a snark-filled "design" item on Fast Company, Cliff Kuang unloads on the new City of Philadelphia logo.  It's the one with the new "Life. Liberty. And You" slogan.

Really, how can you generate so much negativity for a tourism slogan that uses the same punctuation as "Worst. Episode. Ever"?

But Kuang, in "Design Crimes: Philadelphia's Awful New Logo" goes so far as to characterize the unveiling of this logo as though it were an actual crime. "A 65-person committee and a design firm working pro-bono put their heads together--and commit a crime against all designers working today." Come on now, that's too far! -- Isn't it?

Come to think of it, it is kind of silly looking. What exactly is the idea with that red nipple-like clapper? And what is it saying about us that the bell seems to be ringing, even though that bell won't ring? Hmmm. What's your take? Let us know in comments and in our Hot Button poll.

We encourage respectful comments but reserve the right to delete anything that doesn't contribute to an engaging dialogue.
Help us moderate this thread by flagging comments that violate our guidelines.

Comment policy:

Philly.com comments are intended to be civil, friendly conversations. Please treat other participants with respect and in a way that you would want to be treated. You are responsible for what you say. And please, stay on topic. If you see an objectionable post, please report it to us using the "Report Abuse" option.

Please note that comments are monitored by Philly.com staff. We reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable. Personal attacks, especially on other participants, are not permitted. We reserve the right to permanently block any user who violates these terms and conditions.

Additionally comments that are long, have multiple paragraph breaks, include code, or include hyperlinks may not be posted.

Read 0 comments
comments powered by Disqus
About this blog

Every day the Philadelphia Daily News brings you the latest stories you want to hear about and talk about. Every afternoon we bring you a little bit more on the biggest 'talkers' with additional info and additional ways to interact. Watch this space for new polls, chats, Q&As, archives and more on the Hot Button issue of the day.

Hot Button
Also on Philly.com
letter icon Newsletter