Monday, January 26, 2015

Where amazing happens, Eagles division

A commercial parody and the Eagles.

Where amazing happens, Eagles division

Back in the day, one imagines that the success of a television commercial was dependent upon whether or not people were whistling the jingle on the street, or repeating the catch-phrase in conversation, or some other such human-based measure. No longer. Now, you know your commercial was a success if it is parodied on YouTube in big numbers. All of which brings us to the NBA's where-amazing-happens ad campaign.

Go on YouTube and there are several zillion copycat commercials on pretty much every conceivable theme, all in the now-familiar style: a series of still pictures, simply captioned in the "where-xxxx-happens" manner, all backed by that hauntingly-insistent piano music.

If your team doesn't have one of these at this point, you don't have fans. Needeless to say, each of the Philadelphia teams have a couple of them. I'm still waiting for the cynical Philadelphia version -- you know, "where throwing up happens" -- but I haven't found that one.

Well, not yet.

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Rich Hofmann Daily News Sports Columnist
About this blog
Rich Hofmann arrived at the Daily News in 1980 for a job whose status was officially designated as "full-time, temporary." A senior at Penn at the time, he was hired to fill in on the copy desk during a staff illness. The notion of him covering the Eagles or being a columnist did not exist in anyone's imagination. It was supposed to be six weeks and out, but he never left. It is only one of the reasons why so many people have concerns about him as a potential house guest. Rich has blogged the postseasons of the Flyers and Eagles. E-mail Rich at Reach Rich at

Rich Hofmann Daily News Sports Columnist
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