Quirky online retailer Zappos hopes to make noise and sell shoes through its newest ad campaign: More than Shoes!
The ads, strategically shot throughout New York City, feature naked women in nothing, but shoes. According to The New York Times, the ad campaign will focus heavily on digital ads and the use of QR (Quick Response) codes. Zappos's target audience is fashion-forward women who are frequent online media users and tech-savvy.
Interested readers should pick up August issues of Harper's Bazaar, Cosmo, InStyle and Lucky. They can also visit Zappos.com for a more intimate look at the marketing kick.
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