Video: Romeo Beckham stars in Burberry's Spring Summer 2013 campaign

Romeo Beckham stars in Burberry's spring 2013 ad campaign.

Who needs an afternoon dose of cuteness?

10-year-old Romeo Beckham flaunts his modeling chops as the star of Burberry's Spring Summer 2013 ad campaign in the latest video released by the luxury brand. In it, a trench coat-clad Beckham laughs, jumps and races around the other models (featuring an impossibly still cast of Edie Campell, Cara Delevingne and Charlie France).

This is Romeo's first foray into fashion, which would have inevitably happened as his parents are considered global style icons. His mother Victoria Beckham has her own eponymous fashion line, and his soccer star dad David Beckham has starred in Armani and Calvin Klein underwear ad campaigns. Last year, Beckham senior started a collaboration underwear line with H&M.

CNN reports that the Beckham kids are among the most photographed children in the world. The move from Burberry to include young Beckham in its campaign was in part motivated by the iconic brand's need to drive sales and attention to its growing Burberry for Kids line.

Watch baby Beckham bop around in the campaign, below!

Esther Lee is the style editor of Qualms, quips, questions? Email her, here.