U.S. Olympic uniforms unveiled

Ralph Lauren unveiled the look for this year's U.S. Olympic team. The men will wear navy double-breasted blazers, with a red and navy tie and cream-colored flat-front pants. Ladies gets a knee-length cream skirt, paired with a single-breasted blazer and a red, white and blue scarf.

Both genders are saddled with a navy beret, complete with red and white stripe.

What is with the Olympic games that make designers think berets? Will the London air be so chilly when our Olympians hit the opening ceremonies later this month that they need proper head gear? This the second time in recent Olympic history when athletes have had to wear berets: During the 2002 Winter Olympics, they wore powder blue ones. But don't berets strike you as a wee bit ... well ... French? The hat even has a vaguely militaristic vibe, which is not really how the Olympics jive. Why not go for a good ol' American hat, like a red, white and blue Stetson? Sure, that would be horribly tacky, but that's the American way, isn't it?

At least in 2008 Ralph Lauren gave the Olympians an oversized newsboy cap, which we assumed was some kind of warped homage to Samuel L. Jackson.

Of course, the iconic Ralph Lauren logo is featured almost as promimently as the Olympic patch, and what could be more American than branding and product placement?

For what it's worth, we like the double-breasted look. Very retro, very Don Draper. Although we don't think the "Mad Men" main character is fit for any sort of Olympic competition, unless they make drinking whiskey and looking handsome a sport.