In fall 2010, there was an overwhelming, if not concerning array of competing fashion weeks and showcases. One year later, The Philadelphia Collection, in its second year, emerges as the umbrella organization of the city's fall fashion events and happenings.
In a press conference at the Rittenhouse Hotel on Thursday, Melanie Johnson, Office of the City Representative, noted, “Last year’s inaugural Philadelphia Collection achieved astonishing results. Not only did it help drive business to the city’s retailers and designers, but it turned a spotlight on our style community and significantly strengthened Philadelphia’s presence on the map of having a healthy and robust retail and design industry. It was a no-brainer to bring the Collection back this fall.”
This year, the Collection will coincide with Restaurant Week. From September 12 to 24, countless independently-produced style events will take place throughout the city, providing foodies and fashionistas with oportunities to enjoy the shopping and dining climates offered by participating locations from Spruce to Market St.
Founded with the intent to highlight and celebrate the city's fashion economy, The Collection serves as an opportunity for retailers, stylists, designers, modeling agencies and others to engage the fashion community of the city, and to drive attention and revenue to Philadelphia's expanding retail network.
In late 2010, Forbes listed Philadelphia as one of the top 10 best shopping cities in the country, with 29 shopping centers and 20,970 retail locations. Retailers have also noticed the thriving economic climate of the city, leading brands like Jack Wills, Free People, Laila Rowe and Barbour to designate pending locations throughout Center City.
“As our retail and design talent continue to strengthen and flourish, it’s important to showcase and step up the visibility of these individuals and businesses, and we feel that the Collection does just that," said CCD VP of Marketing and Communications Michelle Shannon.
A complete list of events will be available early September.