Monday, August 3, 2015

Target will launch trendy, upscale shops within stores

On Thursday, the mega-retailer announced that it was launching a new concept called, The Shops at Target.

Target will launch trendy, upscale shops within stores

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My, my Target, how far you've come.

On Thursday, the Minneapolis-based, mega-retailer announced that it was launching a new concept called, The Shops at Target.

Scratching your heads? Basically, the idea- an homage to small businesses- gives Target Corp. the ability to distinguish itself from other large retailers. The concept is modeled after department store shop-in-shops, and includes a select group of five, trendy, specialty-boutiques.

The chosen ones include:

The Webster House (clothing store, Miami, FL), The Polka Dot Bakery (self-explanatory, Boston, MA), Privet House (home accessories shop, Warren, CT), The Candy Store (self-explanatory, San Francisco, CA), and The Cos Bar (cosmetic shop, Aspen, CO). View the promo video below.

These shops will then "co-create" products for Target for a limited time, and the items will be sold in-store and online with prices ranging from $1 to $160. The Shops at Target will launch May 6 at all retail locations and online, lasting for six weeks only.

The news follows several big announcements made by the company. On Thursday, its board gave the go-ahead for Target to buy back up to $5 billion of its shares, upon the completion of its current program. Target's style division also released its full look book for Jason Wu for Target, its latest, much-anticipated, limited-edition, designer-collaboration line, which debuts Feb. 5.

Yet, the biggest question still remains: What is this partnership they have with Apple? A company spokesperson confirmed the rumors. She said, "We are looking at a test with Apple in 25 stores. We are thrilled with the partnership so far."

We wonder if any Philadelphia-area stores will be selected? More to come.

Philly.com
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Reach Esther at elee@philly.com.

Esther Lee Philly.com
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