Saturday, April 19, 2014
Inquirer Daily News

Smell like Tory Burch

On Friday, Tory Burch announced with Estée Lauder Companies Inc., that the two had reached a multi-year agreement to license Tory Burch fragrances.

Smell like Tory Burch

Now you, too, can smell like Tory Burch.

On Friday, the designer announced with Aramis and Designer Fragrances, a division of The Estée Lauder Companies Inc., that the two had reached a multi-year agreement to license Tory Burch fragrances.


From left: William Lauder, Tory Burch and Veronique Gabai-Pinsky (Photo / Business Wire)

"Fragrance is a part of my daily routine, and it evokes strong memories of my mother and grandmother. I still remember their favorite scents," said Burch. She also promised to create "unique fragrances that complement a woman’s innate beauty."

The first fragrance is expected to launch in 2013. Meanwhile, we've brainstormed a few potential fragrance names: Tory, Reva, TB and Burch. We imagine the scents will be tasteful- not too overbearing, but eclectic and preppy, like the brand itself. Which ingredients do you think she'll use for her frgrances?

Esther Lee Philly.com
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Reach Esther at elee@philly.com.

Esther Lee Philly.com
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