The offending advertisement: 17 year old Dakota Fanning, blankly staring into the camera lens, holding a rather large Marc Jacobs "Oh Lola!" bottle between her legs.
After receiving a series of complaints over the controversial image, the UK's Advertising Standards Authority (ASA) officially banned the Juergen Teller-shot ad campaign of Jacobs' latest fragrance.
The ASA's reasoning behind the ban was explained to the Telegraph: "We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child."
Some would argue that the ads are fine, including Coty, Inc., the world's largest fragrance company and maker of the scent, claiming that the image of the teenager was "provoking but not indecent."
Jacobs recently told Women's Wear Daily that he tapped Fanning as the face of "Oh Lola!" after watching a film of her's. Note: It was not Twilight. He described the teen star as the "contemporary Lolita, seductive yet sweet."
We're not sure what to draw from the ban. After all, Dakota looks like she's four fourteen in these images, and the sexualization of young girls certainly should not be exploited in any form.