Sunday, February 14, 2016

Santorum cashes in on his sweater vests

On Monday evening, GOP candidate Rick Santorum announced that he was strategically cashing in on his staple wardrobe item by offering a sweater vest to each donor who give $100 or more to his campaign.

Santorum cashes in on his sweater vests

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Republican presidential candidate / former Pennsylvania Sen. Rick Santorum- and his grey sweater vest- in West Des Moines, Iowa. (AP Photo/Eric Gay)
Republican presidential candidate / former Pennsylvania Sen. Rick Santorum- and his grey sweater vest- in West Des Moines, Iowa. (AP Photo/Eric Gay) AP

"I'm @RickSantorum's sweater vest. I've heard Rick say 'sleeves just slow me down!'" quips @FearRicksVest on Twitter.

As of Wednesday morning, the account has a thousand plus followers (a clear indication that Rick's sweater vest is gaining some momentum). And what campaigning politician would ignore the masses, especially in opportunistic moments?

On Monday evening, GOP candidate Rick Santorum announced that he was strategically cashing in on his staple wardrobe item by offering a sweater vest to each donor who give $100 or more to his campaign. Interested parties have until today to join the Santorum sweater vest movement.

The promo on RickSantorum.com reads:

"Perfect for demonstrating solidarity with true conservatives, this vest is a great way to show your support for Rick. It's 100% cotton, made in the USA, comes in grey, and is yours for your contribution of $100 or more. Don't let sleeves slow you down — donate today!"

WWD reports that the former senator told Fox News host Sean Hannity, "We’ve heard from several retailers that sweater vest sales have gone up since I started displaying the sweater vest." He added, “This is not a business venture."

Interesting. Well, at least he's gained some level of support in something. Meanwhile, Mitt Romney moves full-speed ahead with his victory in the New Hampshire primary Tuesday evening.

What are your thoughts on sweater vests now that Santorum has made them his own?

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Reach Esther at elee@philly.com.

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